Your health is our wealth.

We're making premium cold pressed juices that keep your body healthy and moving during your busy lifestyle.
On demand freshness

Northern California's Premium Juice Company

We started as local juice connoisseurs, committed to pressing two pounds of fresh produce into each juice bottle with no preservatives. Our recipes are meticulously crafted by our in-house certified functional health coach, with 100% fresh, local fruits and vegetables.

Now, in a grocery store or one of our cafes near you, we want to take the hassle out of healthy eating, providing you with delicious and accessible juices wherever you may be.

We make squeezing a breeze.

Cold Pressed, Never Stressed

Many other juice brands annihilate precious produce through a spinning, heated juicer. We take a gentler approach by cold-pressing our local fruits and veggies, meaning what goes in cold stays cold! The end result is a silky-smooth, nutritious juice that practically couldn't be better for you.

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Stocked in Northern California

Farmed, pressed, delivered.

Packaged straight from our facility and dropped off to select grocery stores, cafes, and restaurants. We deliver our juice weekly to our to retail partners to ensure that it arrives as fresh as possible instead of sitting in large distribution facilities.

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Health At A Convenience

You can forget about the tiring days of hand-squeezing fruits and vegetables at home, or picking up preservative-loaded juices at the grocery store. By letting us do the juicing, you can focus on being your healthiest self when life gets busiest.

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Juice Cleanses

Delivered to your door.
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Carbon-Friendly Roasted

Specialty Coffees

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Simple and Versatile

Granola

Made with organic ingredients, ready to tackle your morning yogurt bowl.
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Clean, healthy products wherever you are

Retail Partners

Cold pressed juice by the bottle, and stocked at select retail partners. Our special juicing process sets us apart from others by protecting valuable nutrients that would otherwise be destroyed. We can maintain freshness that others can't, by monitoring our supply closely and fulfilling locally.

Our store

We have a health-forward cafe in Vacaville, CA. We're the only store in the country that can make cold pressed juice made-to-order, right in front of you. Customize your juice however you'd like to help you achieve your goals.

Trust is a Virtue:

★★★★★

"Love the Golden Hour! My lucky purchase was made at Diablo Foods in Lafayette. So thankful for your fresh and healthy product.  It was invigorating and enlivening after a long hot hike.   I'm not usually one to buy bottled juices because they aren't fresh, but your product was an exception, and it will definitely be on my future shopping lists."

Darlene
California
★★★★★

Virtue juicing has played a vital role in my Boston Marathon training. This product came into my life when I most needed it. It has kept me on track!! I am blessed to have found Virtue.

Kim
California
★★★★★

"Perfect balance of sweet, salty and crunchy. The Virtue granola has transcended my yogurt bowl game to the point where I cannot imagine my breakfast without it."

Marco
California
★★★★★

I start every morning off with a cup of (Integrity). It’s balanced, flavorful, and delicious. Definitely my new go-to. Snag a bag and see for yourself.

Dane
Oregon

Our cafe.

Juice, coffee, healthy eats, and more.

Come grab a snack and hang with us in the Nut Tree Plaza!

Open Daily: 7:00am-4:00pm

Get directions